Apple's getting just a little bit carried away. It hasn't even been a month since they released the iPod Nano and they're already announcing a new iPod that will play video! The video iPod has a 2.5 inch screen and will be available with 30 or 60 gigabyte memory. It will be priced at around $299 and $399.
I spent $400 on the 'second' release of the 20 gigabyte iPod that only played music. Less than a year later, a version that displayed color images made its debut. Then there was the iPod shuffle; the iPod U2 (Who made that decision?); and now the slimed down iPod Nano. No, wait! Lets put video playback capabilities into it and make it big again! Please make up your mind!
So that means Apple's gonna have 6 iPod products that pretty much do the same thing. Hmm? I guess there's an iPod for everyone? We saw this problem with all those different flavor-colored iMacs, remember?
The digital lifestyle requires products that are based on form and function. The iPod's strength is the music playback and storage capabilities. A key element in the digital lifestyler's daily routine is music. Music on the way to school and work, during breaks, and on the way home. When incorporating the visual element, make sure to keep the primary focus in mind. Gear the video towards content that associates with music videos, live performances, or new release commercials. Music videos that are 2-3 minutes long are a better medium than a 3 hour Scarface movie. Believe me, someone will try to watch Sacraface on their iPod!.
Steve, you are having a great run in the digital entertainment hardware segment. Pace yourself!
Love ya man!
